{"id":1639,"date":"2019-04-26T00:00:00","date_gmt":"2019-04-26T00:00:00","guid":{"rendered":"https:\/\/cms.smooth.com.au\/uncategorised\/clone-lululemon-launching-sneakers-and-we-have-never-wanted-exercise-more\/"},"modified":"2019-04-26T00:00:00","modified_gmt":"2019-04-26T00:00:00","slug":"clone-lululemon-launching-sneakers-and-we-have-never-wanted-exercise-more","status":"publish","type":"post","link":"https:\/\/cms.smooth.com.au\/news\/clone-lululemon-launching-sneakers-and-we-have-never-wanted-exercise-more\/","title":{"rendered":"Lululemon Is Launching Sneakers And We Have Never Wanted To Exercise More"},"content":{"rendered":"<p>Yogis around the world are vinyassa-ing in celebration of their favourite brand expanding into footwear.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" height=\"303\" width=\"250\" style=\"width: 100%; height: 100%;\" class=\"media-element file-media-original nova-lazyload-image-wrapper lz-cont img-responsive\" data-delta=\"1\" src=\"https:\/\/cms.smooth.com.au\/wp-content\/uploads\/2020\/01\/giphy_778-3.gif\" alt=\"\" title=\"\" \/><\/p>\n\n<p>Yes that&#8217;s right, lululemon athletica has announced its entrance into the competitive world of runners putting themselves up against heavyweights like Nike and Adidas.<\/p>\n<p>CEO Calvin McDonald made the announcement at the company&#8217;s annual analyst day and revealed they have been working on a shoe line with Athletic Propulsion Labs.<\/p>\n<blockquote><p><em>\u201cWe tested and we learned a lot on footwear and what we learned is: The [customer] resonates with us selling footwear.<\/em><\/p>\n<p><em>&#8220;We believe we\u2019ve identified an opportunity that will be unique to us and unique within the marketplace.&#8221;<\/em><\/p>\n<\/blockquote>\n<p>That&#8217;s all the information we have so far so don&#8217;t @ us for not giving you any pics or prices. But here&#8217;s a cute GIF of puppies to calm your frustration:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" height=\"216\" width=\"382\" style=\"width: 100%; height: 100%;\" class=\"media-element file-media-original nova-lazyload-image-wrapper lz-cont img-responsive\" data-delta=\"2\" src=\"https:\/\/cms.smooth.com.au\/wp-content\/uploads\/2020\/01\/giphy_1_230-3.gif\" alt=\"\" title=\"\" \/><\/p>\n<p>Namaste.<\/p>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Shut up and take our money!<\/p>\n","protected":false},"author":10,"featured_media":1642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[215],"tags":[],"geo_market":[],"class_list":["post-1639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.10 (Yoast SEO v21.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lululemon Is Launching Sneakers And We Have Never Wanted To Exercise More - Smooth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.smooth.com.au\/news\/clone-lululemon-launching-sneakers-and-we-have-never-wanted-exercise-more\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lululemon Is Launching Sneakers And We Have Never Wanted To Exercise More\" \/>\n<meta property=\"og:description\" content=\"Shut up and take our money!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.smooth.com.au\/news\/clone-lululemon-launching-sneakers-and-we-have-never-wanted-exercise-more\/\" \/>\n<meta property=\"og:site_name\" content=\"Smooth\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-26T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cms.smooth.com.au\/wp-content\/uploads\/2020\/01\/lululemon-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1697\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christina Cavaleri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christina Cavaleri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cms.smooth.com.au\/news\/clone-lululemon-launching-sneakers-and-we-have-never-wanted-exercise-more\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cms.smooth.com.au\/news\/clone-lululemon-launching-sneakers-and-we-have-never-wanted-exercise-more\/\"},\"author\":{\"name\":\"Christina Cavaleri\",\"@id\":\"https:\/\/cms.smooth.com.au\/#\/schema\/person\/5abcccc59d5c28cd2d5aff58ba4f0ada\"},\"headline\":\"Lululemon Is Launching Sneakers And We Have Never Wanted To Exercise More\",\"datePublished\":\"2019-04-26T00:00:00+00:00\",\"dateModified\":\"2019-04-26T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cms.smooth.com.au\/news\/clone-lululemon-launching-sneakers-and-we-have-never-wanted-exercise-more\/\"},\"wordCount\":147,\"publisher\":{\"@id\":\"https:\/\/cms.smooth.com.au\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.smooth.com.au\/news\/clone-lululemon-launching-sneakers-and-we-have-never-wanted-exercise-more\/\",\"url\":\"https:\/\/cms.smooth.com.au\/news\/clone-lululemon-launching-sneakers-and-we-have-never-wanted-exercise-more\/\",\"name\":\"Lululemon Is Launching Sneakers And We Have Never Wanted To Exercise More - 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