{"id":2495,"date":"2018-11-16T00:00:00","date_gmt":"2018-11-16T00:00:00","guid":{"rendered":"https:\/\/cms.smooth.com.au\/uncategorised\/elton-john-stars-nostalgic-john-lewis-christmas-ad\/"},"modified":"2018-11-16T00:00:00","modified_gmt":"2018-11-16T00:00:00","slug":"elton-john-stars-nostalgic-john-lewis-christmas-ad","status":"publish","type":"post","link":"https:\/\/cms.smooth.com.au\/entertainment\/elton-john-stars-nostalgic-john-lewis-christmas-ad\/","title":{"rendered":"Elton John stars in nostalgic John Lewis Christmas ad"},"content":{"rendered":"<p>Whether you love or can&#8217;t stand this time of year, everyone loves the John Lewis &amp; Partners Christmas ad and this year&#8217;s has just been released with another famous &#8216;John&#8217;.<\/p>\n<p>Why, it&#8217;s Elton John of course.&nbsp;<\/p>\n\n<p>You may want to have some tissues ready because this is a heart warming and nostalgic couple of minutes.<\/p>\n<p>The highly anticipated ad shows John alone at his piano, playing &#8216;Your Song&#8217; while moments of his life flash before his eyes.&nbsp;<\/p>\n<p>From singing to the packed out stadium concert in the 1970s West of the Rockies Tour in North America, to his studio and dressing room, to the pub when he was a teenager, to a school concert and finally ending to the moment he received his grandmother\u2019s piano&nbsp;which led him to where he is today.<\/p>\n<p>It has all the magical and emotional feelings you could ever want for Christmas. Think family, love and the spirit of giving.<\/p>\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/mNbSgMEZ_Tw\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<p>The advert ends&nbsp;with the simple slogan:<\/p>\n<blockquote><p><em>&#8220;Some gifts are more than just a gift&#8221;.<\/em><\/p>\n<\/blockquote>\n<p>In a statement about the the ad Elton John says:&nbsp;<\/p>\n<blockquote><p><em>&#8220;The John Lewis Christmas campaign has so many warm memories for me and my family.<\/em><\/p>\n<p><em>&#8220;It&#8217;s been a lovely opportunity for me to reflect on my life in music and the incredible journey I have been on, and how first playing my Grandmother&#8217;s piano marks the moment when music came into my life.<\/em><\/p>\n<p><em>&#8220;The ad is absolutely fantastic and I&#8217;ve truly loved every minute of being a part of it.\u201d<\/em><\/p>\n<\/blockquote>\n<p>Craig Inglis, Partner and customer director, John Lewis &amp; Partners said:<\/p>\n<blockquote><p><em>\u201cThink back to all of the Christmases that you have enjoyed over the years &#8211; I\u2019m sure there is one very special gift that stands out above all others. That\u2019s the magical feeling we wanted to bring to life this year.<\/em><\/p>\n<p><em>&#8220;The ad tells the story of why Elton\u2019s piano was more than just a gift and we hope to remind customers of that special moment when they\u2019ve given a gift at Christmas time that they know will be treasured forever.&#8221;<\/em><\/p>\n<\/blockquote>\n<p>The emotional narrative comes after the British retailer&#8217;s 2017 commercial with Moz the Monster.<\/p>\n<p>Image credit: YouTube\/John Lewis &amp; Partners<\/p>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Grab your tissues.&nbsp;<\/p>\n","protected":false},"author":10,"featured_media":2496,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[418,209],"tags":[],"geo_market":[],"class_list":["post-2495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrity","category-entertainment"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - 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