{"id":2652,"date":"2018-10-03T00:00:00","date_gmt":"2018-10-03T00:00:00","guid":{"rendered":"https:\/\/cms.smooth.com.au\/uncategorised\/max-brenner-has-officially-gone-voluntary-administration\/"},"modified":"2018-10-03T00:00:00","modified_gmt":"2018-10-03T00:00:00","slug":"max-brenner-has-officially-gone-voluntary-administration","status":"publish","type":"post","link":"https:\/\/cms.smooth.com.au\/news\/max-brenner-has-officially-gone-voluntary-administration\/","title":{"rendered":"Max Brenner has officially gone into voluntary administration"},"content":{"rendered":"<p>Your favourite chocolate man (second only to Willy Wonka) has gone into voluntary administration.<\/p>\n<p>Max Brenner has blamed hefty costs and poor sales for its fall from chocolate heaven.&nbsp;<\/p>\n<p>Over the weekend, McGrathNicol was appointed administrator and is in charge of deciding whether to sell the business or recapitalise it (AKA flog them with cash).<\/p>\n\n<p>The nature of Max Brenner\u2019s debt remains unknown.&nbsp;<\/p>\n<p>McGrathNicol administrators Barry Kogan, Kathy Sozou and Jason Preston told <a href=\"https:\/\/www.smh.com.au\/business\/companies\/chocolate-chain-max-brenner-collapses-citing-costs-and-sluggish-sales-20181002-p507at.html\" target=\"_top\">Fairfax Media<\/a> it was too soon to reveal the specifics.&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" height=\"270\" width=\"480\" style=\"width: 100%; height: 100%;\" class=\"media-element file-media-original nova-lazyload-image-wrapper lz-cont img-responsive\" data-delta=\"3\" src=\"https:\/\/cms.smooth.com.au\/wp-content\/uploads\/2020\/01\/too_soon.gif\" alt=\"\" title=\"\" \/><\/p>\n<p>In the meantime, Max Brenner\u2019s 38 national stores will stay open to fulfil all of our Belgian waffle and Chocolate Lick dreams.&nbsp;<\/p>\n<p>All together now:&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" height=\"188\" width=\"245\" style=\"width: 100%; height: 100%;\" class=\"media-element file-media-original nova-lazyload-image-wrapper lz-cont img-responsive\" data-delta=\"4\" src=\"https:\/\/cms.smooth.com.au\/wp-content\/uploads\/2020\/01\/celebrate_fresh_prince.gif\" alt=\"\" title=\"\" \/><\/p>\n<p><em>Images: Getty \/ Ben Hider<\/em><\/p>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>THIS IS NOT A DRILL.<\/p>\n","protected":false},"author":9,"featured_media":2655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[215],"tags":[],"geo_market":[],"class_list":["post-2652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - 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