{"id":3460,"date":"2018-05-11T00:00:00","date_gmt":"2018-05-11T00:00:00","guid":{"rendered":"https:\/\/cms.smooth.com.au\/uncategorised\/turns-out-weve-all-been-pronouncing-zara-wrong\/"},"modified":"2018-05-11T00:00:00","modified_gmt":"2018-05-11T00:00:00","slug":"turns-out-weve-all-been-pronouncing-zara-wrong","status":"publish","type":"post","link":"https:\/\/cms.smooth.com.au\/lifestyle\/turns-out-weve-all-been-pronouncing-zara-wrong\/","title":{"rendered":"We\u2019ve all been pronouncing Zara wrong"},"content":{"rendered":"<p>According to <a href=\"https:\/\/www.refinery29.com\/pronounce-zara\"><em>Refinery29<\/em><\/a>, we\u2019ve all been pronouncing Zara wrong!&nbsp;<\/p>\n<p>It seems one of the R29 fashion team members hung out at the Zara headquarters in A Coru\u00f1a, Spain and soon realised no one says \u201c<em>Zara<\/em>\u201d like us.&nbsp;<\/p>\n\n<p>Apparently, the word is actually meant to be pronounced \u201c<em>dzah<\/em><em>-dah<\/em>\u201d because of the Northern Castilian dialect where the Zs are pronounced with a soft \u201c<em>th<\/em>\u201d sound, Rs and closer to Ds.&nbsp;<\/p>\n<p>This video should help\u2026<\/p>\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BBDswrMMjjM\/\" data-instgrm-version=\"8\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">  <p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BBDswrMMjjM\/\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by RACHEL BESSER (@rachelbesser)<\/a> on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2016-01-27T21:36:29+00:00\">Jan 27, 2016 at 1:36pm PST<\/time><\/p><\/blockquote> <script async defer src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<p>Until <em>\u201cdaze-duh\u201d c<\/em>atches on everywhere we may stick to \u201c<em>Zara<\/em>\u201d\u2026&nbsp;<\/p>\n<p><em>Image: Marcos del Mazo\/LightRocket via Getty Images<\/em><\/p>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Oh. My. God.&nbsp;<\/p>\n","protected":false},"author":14,"featured_media":3461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[201],"tags":[],"geo_market":[],"class_list":["post-3460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>We\u2019ve all been pronouncing Zara wrong - Smooth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.smooth.com.au\/lifestyle\/turns-out-weve-all-been-pronouncing-zara-wrong\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We\u2019ve all been pronouncing Zara wrong\" \/>\n<meta property=\"og:description\" content=\"Oh. 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