{"id":3474,"date":"2018-05-10T00:00:00","date_gmt":"2018-05-10T00:00:00","guid":{"rendered":"https:\/\/cms.smooth.com.au\/uncategorised\/major-australian-brand-enters-voluntary-administration\/"},"modified":"2018-05-10T00:00:00","modified_gmt":"2018-05-10T00:00:00","slug":"major-australian-brand-enters-voluntary-administration","status":"publish","type":"post","link":"https:\/\/cms.smooth.com.au\/news\/major-australian-brand-enters-voluntary-administration\/","title":{"rendered":"Major Australian brand enters voluntary administration"},"content":{"rendered":"

First it was Oroton<\/a>,<\/a> now it\u2019s Metalicus.<\/p>\n\n

It’s the next Australian label that has entered voluntary administration. <\/p>\n\n

Online shopping is just taking over our wallets and customers tend to want the international brands over our homegrown goods.<\/p>\n

Metalicus is owned by General Pants Group and has confirmed the sad news to its customers in an email.  <\/p>\n

Ragtrader reports:<\/p>\n

\u201cMetalicus has long been recognised as an iconic Australian fashion brand and we would like to take this opportunity to thank our customers for their ongoing loyalty and support over the years.<\/em><\/p>\n

“Whilst this is a difficult period for our staff and customers, tomorrow we will be launching a sale event at all of our flagship stores, Myer concessions and online with significant savings on all pieces.”<\/em><\/p>\n<\/blockquote>\n\n

Closing Down Sale! All stock in stores and on-line must go! Save now whilst selections are best. PLUS, at DFO stores only take an extra 20% off already reduced prices. Don\u2019t miss the savings! Some restrictions may apply, see store for details. https:\/\/www.metalicus.com\/store-finder<\/a><\/p>

A post shared by Metalicus<\/a> (@metalicusaustralia) on